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B&O PLAY and Opening Ceremony have partnered up to present "The Sound of Fashion" - a vibrant, vivid and playful approach to music, design and fashion.

  (April 24, 2014)

COPENHAGEN, Denmark, April 24, 2014 /PRNewswire/ --Today, B&O PLAY and Opening Ceremony announce a creative partnership which revolves around a limited edition of the iconic Form 2i headphones that were originally launched in 1985 and re-launched this year with an added microphone, remote and improved comfort design.

Bang & Olufsen and Opening Ceremony collaboration highlights a special edition Form2i headphone, featured on up-and-coming hip house sensation, Maluca

The Opening Ceremony-designed version of Form 2i is a cheeky and playful take on what can truly be classified as a design icon because of the place the headphones occupy at the permanent collection at MoMA in New York.

The headphones are also central in an eye-catching music video featuring up-and-coming hip house sensation Maluca, who discovers a whole new dimension to life in New York City when she puts on a pair of Form 2i. The video highlights how the whole city erupts into an animated color-explosion while featuring Maluca's brand new single "Trigger" a sure-fire hit destined to get people dancing all through the summer.

B&O PLAY and Opening Ceremony have partnered up to present "The Sound of Fashion" - a vibrant, vivid and playful approach to music, design and fashion.

Another important element of the Opening Ceremony and B&O PLAY partnership are listening stations that will placed in the Opening Ceremony stores in both New York and London.

To see what it's all about go to:

To view Maluca's new single, "Trigger" featuring B&O PLAY's Form2i visit:

To buy the headphones go to your nearest Opening Ceremony store or


To find out more about Opening Ceremony, please go to:

To find out more about B&O PLAY, please go to:


Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at youthful, design-conscious urbanites with an active lifestyle.

The B&O PLAY portfolio is made up of stand-alone, portable products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.


Opening Ceremony was founded in September 2002 in New York by Carol Limand Humberto Leonwith the idea of bringingtheir love of travel and fashion toa concept boutique. The company has grown to encompass several retail outletsin New York,Los Angeles, London and Tokyo, and the Opening Ceremony ready-to-wear, accessories and footwear collections for men andwomen. OpeningCeremony has also become known for its myriad of innovative collaborations,including ones with style icon ChloSevigny and filmmaker Spike Jonze. The companyoperates a wholesale showroom in New York representing over 20internationaland domestic brands.

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SOURCE B&O PLAY by Bang & Olufsen

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