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Short Deadline

With Your Project Budget Spent, Fast, Reliable Storage Matters By Miles Weston
We all get drawn into projects that won't enrich our bank accounts, but we simply have to be a part of them because, well ... we just have to.

Cullie Poseria recently encountered such a project in Sklyer Reed's desire to produce her first professional music video, "I'm Doin' It," about her journey to LA, her struggles/triumphs and her mother's musical inspiration.

Because Reed had everything but money for the project, Poseria volunteered to not only be the film's cinematographer but also the producer and director.  

The night before the indiegogo and website launch, Posaria had depleted her time budget and was faced with a hard deadline.

Having recently experienced a portable hard drive failure, Poseria downloaded the files onto her new OWC Envoy PRO USB 3.0 SSD drive, rather than tempt fate ... yet again. With each render, transcode and transfer, the drive's consistent speed made her confident she could easily meet her deadline.

"The pocket-sized Envoy Pro EX was rugged enough for us to use in the field," she noted, "and the drive never flinched on performance. Every minute counts when you're on a production deadline and I simply didn't have the time for slow file transfers."  

Hours before the launch, the sound track had to be improved because while on-board mics are handy, fidelity is lost and noise is introduced on location.  Audio clean-up turned out to be the most difficult part of post.  "OWC gave me the time I needed to be creative and deliver a beautiful project. I'll never take storage for granted again,"  Poseria added.

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Undercover author Miles Weston has spent more than 30 years in the storage, software and video industry, indulging in, among other things, marketing activities in promoting PC, CE, communications, content technology and their applications . Contact Miles through his editor by clicking here.

Related Keywords:indie filmmaker, production, post, OWC, SSD, storage

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