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The Edwards Brothers Join Commercial Director Roster at GIRALDI Media 

Emmy Award-Winning Duo, Joel and Jesse Edwards to Add Signature Cinematic Look, Creative Vision to Team at GIRALDI Media (June 19, 2014)
DMN Newswire--2014-6-19--
Evolve IMG (, a boutique creative production company, announced today that founders Joel and Jesse Edwards have joined the director roster at Giraldi Media, a bi-coastal production company headed by industry renowned director / producer, Bob Giraldi. Giraldi Media produces TV commercials, web content, branded content, short films, music videos, and also has an app development and interactive media team. 
Giraldi has tapped the Edwards Brothers  - Joel and Jesse - to join the roster at Giraldi Media as a multi-talented commercial director team with award winning talents in directing, shooting & editing, color grading, VFX, sound design and score.

"We?re very excited to be joining the Giraldi roster!" said Joel Edwards of Evolve IMG. "Jesse and I have been looking for opportunities to take our style of work into new arenas and genres. The talent, experience and mentorship of Bob and his team is legendary; we?re stoked to be able to grow, learn and work with them! We will of course be continuing to work in the same fashion with Evolve and our Evolve clients, but we?re hoping that this new representation with Giraldi will allow for some great opportunities with advertising agencies,  new brands and creative canvases for us to work with."

As part of the Giraldi Media team, the Edwards brothers work as a traditional directing/DP team in larger scale productions but will also work in smaller projects which may require crew ?shooter? roles when called upon in docu-style cinematography. Over a short span of the past few years, their work has been highly recognized and awarded. They?ll be bringing their signature cinematic creativity and style of dynamic motion visuals, color treatments and beat based cuts to ad agency commercial world.
About Giraldi Media
Bi-coastal production company Giraldi Media- headed by industry legend Bob Giraldi ? produces TV commercials, web content, branded content, short films, music videos and app development/ interactive media, servicing clients as varied as Mercedes, McDonald?s Great Call, Volkswagon, Wild Turkey, Verizon, State Farm Insurance (to name a few)  and has produced for their clients all over the world.   Giraldi Media, a long time established creative production house, has  recently expanded to include a range of gifted directors who form a multi-disciplinary talent pool for the company, with various aspects of strengths such as visual storytelling, comedy, automotive photography, narrative storytelling, VFX, motion design and tabletop.
For more information, please contact Jake Loonan at 212-966-1212, ext 203 and visit us at 

About Evolve IMG
Evolve is a boutique creative production company that produces digital film, TV, HD video, motion & graphic design & photography.
Our Process is simple. We are on a never ending quest to capture, create, design and produce extraordinary stories and images. We are a team of creatives, digital artists and film & tv professionals; a collective unit led by brother?s Joel & Jesse Edwards. The Edwards Brother?s have been the driving force behind Evolve since it?s inception in 2005. Joel & Jesse bring a unique mix of cinematic creative vision & raw hands-on talent to their work.  No film school. The Brother?s jumped right in with a business loan & straight hard work ethic. While bouncing around location to location and from job to job they have directed, produced, shot, edited, graded, designed, animated and even scored. This baptism of experience has only pushed them further. The team of artists & collaborators has grown, the scope of work and stakes raised- but the idea, to Evolve will always remain.

Evolve has crafted content for ESPN, National Geographic, Fox, NBC, ABC, TLC, Disney, Samsung, Gatorade, Nike, SkullCandy, Bloomberg TV, Abbott and many other networks & brands. Over this time span Evolve has been recognized with numerous industry awards. Just in the past 4 years, Evolve has been nominated for 24 National Emmy Awards, winning 4 of them in Best Promo Campaign, Outstanding Cinematography & Journalism categories.

Evolve works with ideas, networks, brands, agencies, directors and producers to collaboratively craft content. We are based in Chicago, IL but take our services anywhere on the globe. For more information, please visit 

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